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Senior Marketing Data Analyst

Senior Marketing Data Analyst

Location 
US-CA-San Francisco
Job ID 
33979

More information about this job

Summary

Esurance is hiring a Senior Marketing Analyst to join our Marketing team in the San Francisco, CA office.  The Senior Marketing Analyst works closely with internal stakeholders to build the analytical capability using internal data assets and external data sources to deliver a strategy aligned to business goals. Additionally, as the Sr. Marketing Analyst you will serve as the point person for establishing KPIs, measuring results and reporting out findings for the Testing and Yield Optimization team, in addition to performing ad-hoc strategic analytics in support of Marketing strategy, business planning and executive reviews. 

Responsibilities

  • Leads all aspects of Marketing Analytics, including campaign analysis, predictive modeling, and database management.
  • Develops business requirements for new automated marketing reports and maintain existing reports
  • Provides on-going tracking of strategic and operational performance metrics to measure return on investments and turn data into true intelligence to drive competitive advantage for Esurance.
  • Marketing Strategy and Ad-hoc Analyses
  • Leads effort within Marketing org to conduct ad-hoc analyses in support of executive requests, Marketing strategy or business inspection.
  • Works cross-functionally to articulate the problem statement and an approach to answer the question.
  • Provide clear and succinct charts and presentations to communicate findings, insights and recommendations.
  • Present findings at key Marketing meetings and executive reviews, as appropriate.
  • Analytics lead for Testing & Yield Optimization Team
  • Integral part of the Testing & Yield Optimization team to help manage quarterly roadmaps, set KPIs and lead efforts to provide and consolidate measurement/reporting.
  • Manages efforts for measurement/reporting, coordinates cross-functional input, identifies timelines and deliverables, and communicates status and issues.
  • Provides analytics summary for each campaign, and input for monthly extended governance meetings and quarterly executive reviews.
  • Drives continuous improvement of planning, setting KPIs and measurement methodologies to drive more relevant and accurate tests.
  • Develops seamless understanding of the variables being tested for the cross-functional teams (Marketing, Sales, Customer Experience) and provides insight on how to build informed test methodologies and performance read-outs.

Qualifications

  • Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
  • Demonstrated ability to manage relationships with both internal and external customers
  • Demonstrated ability to work effectively under pressure and within a collaborative team oriented environment using sound judgment in decision-making
  • Excellent communication skills both oral and written with strong analytical skills
  • Strong presentation skills and the ability to translate analytics to reports
  • Demonstrated proficiency with Microsoft Office products (Power Point and Word) with advanced skills using Excel.
  • Demonstrated advanced knowledge with SQL programming and predictive modeling skills using analytical tools (R/Splus, SAS, or SPSS)
  • Advanced statistical modeling knowledge and ability to select the right modeling approach based on the business problem at hand 


Experience / Education

  • Bachelor degree in statistics, business administration, a related field, and/or equivalent education; Master degree preferred.
  • Five to seven years of marketing analytics experience

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