Esurance is making ground-breaking efforts in its analytics and Marketing technology efforts to drive value creation. As the Director of Marketing Technology and Analytics, you will help advance thinking and capabilities in this arena, and will operate across a highly-matrixed organization, driving in-depth Marketing analysis, leading test and learn efforts, sizing business initiatives, forecasting and reporting performance, and optimizing Marketing budget.
In this role, you should possess advanced analytical skills, strong business acumen and be able to effectively communicate across the organization – taking complex data sets and distilling them down to actionable, digestible findings. Additionally, you will have an inherent love for data driven thinking, adept at garnering insights from data and be able to leverage data to drive business outcomes, sizing business initiatives and making recommendations on how best to spend/scale Marketing budgets.
You will be an internal champion for marketing technology and Esurance capabilities to drive personalized consumer experiences. You will work with leaders across Marketing, Corporate Analytics, BI and Agency partners to drive programs, share best practices, and communicate results and recommendations across the broader organization, while managing a team of analysts (5 direct reports) and driving a cross functional team.
The ideal candidate must have experience with B2C or B2SB experience
Implementation & Integration
Experience / Education: