• Director, Marketing Technology and Analytics

    Location US-CA-San Francisco
    Job ID
    35165
  • Summary

    Esurance is making ground-breaking efforts in its analytics and Marketing technology efforts to drive value creation. As the Director of Marketing Technology and Analytics, you will help advance thinking and capabilities in this arena, and will operate across a highly-matrixed organization, driving in-depth Marketing analysis, leading test and learn efforts, sizing business initiatives, forecasting and reporting performance, and optimizing Marketing budget.

     

    In this role, you should possess advanced analytical skills, strong business acumen and be able to effectively communicate across the organization – taking complex data sets and distilling them down to actionable, digestible findings. Additionally, you will have an inherent love for data driven thinking, adept at garnering insights from data and be able to leverage data to drive business outcomes, sizing business initiatives and making recommendations on how best to spend/scale Marketing budgets.

     

    You will be an internal champion for marketing technology and Esurance capabilities to drive personalized consumer experiences. You will work with leaders across Marketing, Corporate Analytics, BI and Agency partners to drive programs, share best practices, and communicate results and recommendations across the broader organization, while managing a team of analysts (5 direct reports) and driving a cross functional team.

     

    The ideal candidate must have experience with B2C or B2SB experience

    Responsibilities

    Strategic

    • Anchored in Esurance business objectives and goals, optimize and scale Marketing spend across channels and campaigns.
    • Define the ways in which marketing technology can enable the Marketing team to target and convert preferred audiences, and deliver engaging, personalized consumer experiences
    • Develop a robust test and learn roadmap, setting test parameters and KPIs
    • Identify and develop processes to enable business stakeholders to take advantage of the Marketing Technology stack.
    • Collaborate with agency partners and Esurance leads to identify technology trends and new opportunities to help drive brand equity and growth strategies
    • Oversee and manage Esurance relationships with key technology vendors (as needed).

     

    Implementation & Integration

    • Oversee day-to-day management of the technology stack, which includes (but not limited to) DMP, MTA and MMM
    • Partner with Marketing, BI and Corporate Analytics team to develop and implement a framework for acquiring, storing, analyzing, and acting on real-time consumer data to drive awareness and accelerate demand generation strategies at every stage of the funnel for our customers and prospects
    • Manage projects through every phase including requirements, design, test and implementation.
    • Ensure projects meet time and budget constraints, deliver business value, and produce high-quality results
    • Partner with various Marketing, Site and Sales stakeholders to provide analytics and reporting intelligence to drive actionable insights and be a change-agent to identify areas of success, opportunity and improvements.
    • Collaborate closely with the IMC (Integrated Marketing Communications) team to create and optimize effective content & campaigns.
    • Support ad-hoc requests for Marketing channel or customer analytics.

     

    Measurement

    • Forecast and report on Marketing performance, and identify gaps and opportunities for growth.
    • Partner with Marketing, Corporate Analytics and BI teams to track performance and build dashboards/reports.
    • Provide success metrics for key audiences/households, and profitability/LTV goals.
    • Track and disseminate information tied to marketing technology performance metrics, initiative results, and budget status
    • Help drive a culture of data-driven decision making by providing actionable, business-based insights that encourage a test-learn-evolve practice in Marketing.
    • Optimize spending and planning across Marketing to drive efficiency, profitability and growth.

     

    Qualifications

    • Advanced quantitative and statistics knowledge preferred (Excel, SQL, etc.)
    • Familiarity with Marketing technology and measurement tools (DMP, MTA, MMM, etc.)
    • Experience working with and optimizing large Marketing budgets
    • Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
    • A deep interest in the latest developments, industry trends, and best practices for digital marketing, analytics and Marketing technology tools.
    • Demonstrated ability to work independently and within a collaborative team oriented environment using sound judgment in decision-making.
    • Excellent communication skills - ability to make complex technology concepts understandable to broader teams
    • Ability to work well with both c-suite executives as well as day-to-day users, evangelizing the utilization of technology to drive marketing and business goals 

     

    Experience / Education:  

    • Bachelor’s degree in Marketing, Computer Science or quantitative field. MBA a plus.
    • A minimum of 10 years of Marketing/Analytics experience, with hands on leadership experience leading a team of high performing marketing professionals  Representative of those that must be met by an employee to successfully perform the essential functions of this job. Must be able to operate a PC and sit for extended periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

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