• Senior Direct Marketing Specialist

    Location US-CA-San Francisco
    Job ID
  • Summary

    Esurance is looking for a Sr Direct Marketing Specialist to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say- cooler. As part of a growing company that is focused on providing an outstanding customer experience, you’ll have the opportunity to expand your skills and discover your potential.


    If you’re looking for a career at a socially conscious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home. 


    Esurance combines the spunk of a startup company with the backing of Allstate (the largest publicly held personal lines insurer in the U.S.) to create a unique, energized, and exciting place to work. 


    The Sr Direct Marketing Specialist is a key role on the Direct Marketing team that leads driving innovation and sales growth through the development of email and direct mail strategic roadmaps, marketing campaigns and audience strategies that maximize revenue, increase conversion, and enhance brand value. This role is responsible for increasing policy sales through the remarketing, cross-sell, and acquisition channels, and driving EM/DM agenda cross-functionally with Marketing and Sales partners.

    • Leads business ownership of Remarketing, Retention & Acquisition campaigns in the Direct Mail and Email channels.
    • Establishes quarterly strategic roadmaps that highlight Remarketing, cross-sell and ad-hoc efforts, and communicates/implements across Marketing.
    • Optimizes all email and direct mail marketing campaigns for auto and homeowners insurance business. Initiates testing of creative, target populations, technical design, and timing to drive sales. Designs and launches new campaigns to increase conversion through the remarketing, cross-sell, and acquisition channels.
    • Works closely with Creative, Production and Yield Optimization teams to modify email content for testing and conversion optimization.
    • Works closely with Analytics to establish test measurement and track results of email marketing tests.
    • Collaborates on email marketing campaigns for all insurance products, ensuring consistency in communications, brand, and functionality.
    • Works with email platforms (EMS and Responsys) to execute and monitor email campaign deployment.
    • Manages deliverability and reputation (inbox rates, whitelists, spam scores, feedback loops) for all marketing emails. Works with deliverability vendor (ReturnPath) and IT teams as needed to resolve deliverability issues.
    • Work with outside vendors on acquisition email and direct mail campaigns: Develop campaign timeline, understand available data fields used for campaign targeting, and coordinate with internal teams to deliver data and report.
    • Ensures technical compatibility with current browser & ISP usage, screen resolution preferences, and trends.
    • Ensures compliance with CAN-SPAM and other email regulations and best practices.
    • Builds effective relationships and works collaboratively with Marketing, Sales, IT, Legal, Analytics/BI teams and external vendors to set goals, develop strategy, plan and implement tests/campaigns, manage timelines and deliver results.
    • Maintains expert knowledge of Direct Marketing best practices that includes optimization of subject lines, body copy/offers, key metrics (open rates, CTR, direct mail response rates, etc.) and CRM


    • Strong knowledge of Direct Marketing, technologies, trends and tactics (e.g. A/B testing, optimizing conversion, implementing contact strategies, etc.)
    • High degree of business acumen
    • Demonstrated ability to build and maintain excellent working relationships with vendors, partners and internal teams
    • Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
    • Demonstrated ability to work independently and within a collaborative team oriented environment using sound judgment in decision-making.
    • Excellent communication skills both oral and written.
    • Strong analytical and strategic thinking skills.
    • Demonstrated knowledge of consumer-focused email platforms and email analytics.
    • Demonstrated proficiency with Microsoft Office products (Excel, PowerPoint, and Word) required and email design software (Adobe Fireworks and Dreamweaver) preferred. 

    Experience / Education

    • Bachelors degree in Business Administration, a related field, and/or equivalent education required.
    • 7+ years of Direct Marketing or Email marketing experience, preferably in the insurance or financial services industry.



    At Esurance, being committed to our employees is not just something we say, it’s something we do. Our benefits package is designed to help our associates stay healthy, meet their long-term financial goals, and balance the demands of work and personal life. Esurance rewards hard work, dedication, and creativity with competitive salaries and a generous bonus system. We are committed to our employees and we are dedicated to creating a diverse, positive, innovative and team-oriented work environment.

    Health & wellness

    • Medical, vision, and dental insurance
    • Life insurance (company-paid and supplemental)
    • Accidental death and dismemberment coverage
    • Wellness coaching and incentives
    • Group critical illness coverage
    • Accident indemnity and hospital indemnity plans
    • Group legal


    • 401(k) plan with annual matching contribution
    • Referral bonuses
    • Performance-rewarding bonus system
    • Tuition assistance program (up to $5,250 per year)
    • Health savings and flexible spending accounts
    • Commuter benefits

    Family & Community

    • Adoption assistance
    • Maternity leave
    • Buckle Up Baby program
    • Pet insurance discount
    • Charitable gift matching
    • Give Time, Get Time volunteer program
    • Employee Assistance Program

    Time off

    • Short-term disability
    • Long-term disability (employee-paid option)
    • Paid time off (holidays, vacation, personal choice days)


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