• Marketing Systems Analyst

    Location US-CA-San Francisco
    Job ID
  • Summary

    Esurance is looking for a Marketing Systems Analyst to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say- cooler. As part of a growing company that is focused on providing an outstanding customer experience, you’ll have the opportunity to expand your skills and discover your potential.


    If you’re looking for a career at a socially conscious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home. 


    Esurance combines the spunk of a startup company with the backing of Allstate (the largest publicly held personal lines insurer in the U.S.) to create a unique, energized, and exciting place to work. 


    The Marketing Systems Analyst will utilize and oversee marketing technology tools and support cross functional marketing teams with campaign execution by leveraging Database management tools. The role also integrates strategic thinking, problem-solving skills and cross-functional collaboration to execute marketing strategy, drive innovation and business results.


    Job Responsibilities:


    • Marketing Systems Infrastructure management: Manage administrative and development aspects of the marketing stack. You will be the 'go to' person for implementation, day-to-day operation and optimization of various marketing technology platforms including Multi-Touch Attribution (MTA) model, Marketing Mix models (MMM), and the Data Management Platform (DMP).
    • Data Management: Run SQL queries, extract data and lead end-to-end data management including -data collection planning, maintaining data integrity/data quality between our marketing databases and partners using various database management tools.
    • Audience targeting and Experience optimization: Collaborate with Marketing, BI and data science teams to build a cohesive and unified view of audience data. Partner with media partners to configure, test, and validate destinations (social, display, targeting platforms) to send segments for audience activation and experience optimization across marketing channels leveraging Martech tools
    • Process design and project management: Develop and update project plans/work back schedules for multiple projects, and execute on milestones and deliverables, Identify, design, and implement new processes and tools that will increase efficiency and proactively update key partners of project changes, schedules, and priorities
    • Measurement and Analytics: Collaborate with Analytics, BI and Agency teams in building reports and generate analyses to measure our program's efficiency and help marketing take data-driven decisions and Prioritization





    • Demonstrated proficiency with Microsoft Office products (PowerPoint and Word); advanced knowledge with Microsoft Excel and SQL programming required
    • Aptitude in statistics and predictive analytics
    • Demonstrated proficiency with database design concepts, data modeling and segmentation
    • Strong organizational and project management skills; ability to multitask in a deadline-driven environment with exceptional attention to detail
    • Willingness and desire to learn and adopt new skills - both technical and non-technical in order to craft the best solutions
    • Excellent oral and written communication


    • Bachelor Degree in STEM (science, technology, engineering and mathematics) or in a related field or equivalent education/experience required
    • One Year experience in aggregating, manipulating and analyzing data to inform business decisions


    Physical Demands and Work Environment:

    Representative of those that must be met by an employee to successfully perform the essential functions of this job. Must be able to operate a PC and sit for extended periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



    At Esurance, being committed to our employees is not just something we say, it’s something we do. Our benefits package is designed to help our associates stay healthy, meet their long-term financial goals, and balance the demands of work and personal life. Esurance rewards hard work, dedication, and creativity with competitive salaries and a generous bonus system. We are committed to our employees and we are dedicated to creating a diverse, positive, innovative and team-oriented work environment.

    Health & wellness

    • Medical, vision, and dental insurance
    • Life insurance (company-paid and supplemental)
    • Accidental death and dismemberment coverage
    • Wellness coaching and incentives
    • Group critical illness coverage
    • Accident indemnity and hospital indemnity plans
    • Group legal


    • 401(k) plan with annual matching contribution
    • Referral bonuses
    • Performance-rewarding bonus system
    • Tuition assistance program (up to $5,250 per year)
    • Health savings and flexible spending accounts
    • Commuter benefits

    Family & Community

    • Adoption assistance
    • Maternity leave
    • Buckle Up Baby program
    • Pet insurance discount
    • Charitable gift matching
    • Give Time, Get Time volunteer program
    • Employee Assistance Program

    Time off

    • Short-term disability
    • Long-term disability (employee-paid option)
    • Paid time off (holidays, vacation, personal choice days)


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