• Ad Operations Associate

    Location US-CA-San Francisco
    Job ID
    36338
  • Summary

    Esurance is looking for a Ad Operations Associate to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say- cooler. As part of a growing company that is focused on providing an outstanding customer experience, you’ll have the opportunity to expand your skills and discover your potential.

     

    If you’re looking for a career at a socially conscious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home. 

     

    Esurance combines the spunk of a startup company with the backing of Allstate (the largest publicly held personal lines insurer in the U.S.) to create a unique, energized, and exciting place to work. 

     

    Responsibilities

    The Ad Operations Associate will be responsible for providing the media team support on the set-up, execution and delivery of digital media campaigns. S/he will work with internal and external teams to ensure that campaign delivery objectives are met. The role will not only be involved with trafficking duties but will also be responsible for overseeing our tag management platform, brand safety reporting and relevant vendor contracts.

     

    The Associate must be able to multi-task, problem-solve, manage multiple timelines and work across functions on occasion. They need to perform tasks effectively and with minimal supervision, develop collaborative relationships, communicate clearly and act proactively

     

    Job Responsibilities:

     

    Traffic

    • Acts as a strategic partner within media team; providing consultation to team on the correct setup of campaigns, tagging of Esurance site, and Q/A of all creative trafficked within DCM (DoubleClick Campaign Manager)
    • Collaborates with team members by providing guidance on how to continually improve operational processes, supporting systems and communication channels where needed.
    • Acts as the technical expert as it pertains to creative setup, tracking and usability, as well as ensure assets meet Esurance internal specifications (from a design & security perspective)
    • Monitors campaign delivery to ensure campaigns are running as expected and targeting objectives are met; including checking daily reports and providing troubleshooting support for trafficking issues related to creative, publisher implementation, and escalating to third party vendors when necessary.
    • Implements creative rotations timely and accurately per scheduled flights, addressing any questions/issues that may arise
    • Owns all aspects of pixel generation, implementation and QA across our ad-tech spectrum.
    • Applies campaign controls to support experimental designs, data collection and measurement protocols
    • Provides weekly impression counts and forecasts to marketing mix model
    • Maintains all data and files in an organized fashion with efficiency and attention to detail
    • Participates in evaluation and testing of new tools and partners                                                        

    Brand Safety

    • Maintains relationship with Brand Safety and Verification vendor(s)
    • Analyzes brand safety performance and makes recommendations on optimizations to meet overall brand safety benchmarks
    • Monitors performance and establishes KPIs for partners and publishers alike to adhere to
    • Maintains and audits existing configuration of whitelisting and blacklisting methodology

    Contracts

    • Works with legal and planning teams to process Insertion Order contracts through procurement
    • Ensures that correct IAB and Esurance terms are included, where needed

     

     

     

     

    Qualifications

     

    • Knowledge of Ad Verification tools included but not limited to, IAS, MOAT, DoubleVerify
    • Operational knowledge of DoubleClick products including DFP, DCM and DBM a plus
    • Understanding of Tag Management
    • Knowledge of DCO backend implementation is a plus
    • Experience troubleshooting technical ad issues
    • Strong analytical background and problem-solving skills
    • Detail-oriented, with excellent organizational skills; ability to multi-task and work in a fast-paced environment
    • Self-motivated, able to work independently and as part of larger team
    • Excellent verbal and written communication

     

    Experience/Education:

    • Bachelor Degree or equivalent combination of education and experience
    • One year experience in digital media ad operations
    • Intermediate knowledge of Microsoft applications, including Outlook, Excel, Word and PowerPoint

     

    Physical Demands and Work Environment:

    Representative of those that must be met by an employee to successfully perform the essential functions of this job. Must be able to operate a PC and sit for extended periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Benefits

    At Esurance, being committed to our employees is not just something we say, it’s something we do. Our benefits package is designed to help our associates stay healthy, meet their long-term financial goals, and balance the demands of work and personal life. Esurance rewards hard work, dedication, and creativity with competitive salaries and a generous bonus system. We are committed to our employees and we are dedicated to creating a diverse, positive, innovative and team-oriented work environment.

    Health & wellness

    • Medical, vision, and dental insurance
    • Life insurance (company-paid and supplemental)
    • Accidental death and dismemberment coverage
    • Wellness coaching and incentives
    • Group critical illness coverage
    • Accident indemnity and hospital indemnity plans
    • Group legal

    Savings

    • 401(k) plan with annual matching contribution
    • Referral bonuses
    • Performance-rewarding bonus system
    • Tuition assistance program (up to $5,250 per year)
    • Health savings and flexible spending accounts
    • Commuter benefits

    Family & Community

    • Adoption assistance
    • Maternity leave
    • Buckle Up Baby program
    • Pet insurance discount
    • Charitable gift matching
    • Give Time, Get Time volunteer program
    • Employee Assistance Program

    Time off

    • Short-term disability
    • Long-term disability (employee-paid option)
    • Paid time off (holidays, vacation, personal choice days)

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