• Senior Brand Manager

    Location US-CA-San Francisco
    Job ID
  • Summary

    Esurance is looking for a Senior Brand Manager to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say- cooler. As part of a growing company that is focused on providing an outstanding customer experience, you’ll have the opportunity to expand your skills and discover your potential.


    If you’re looking for a career at a socially conscious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home. 


    Esurance combines the spunk of a startup company with the backing of Allstate (the largest publicly held personal lines insurer in the U.S.) to create a unique, energized, and exciting place to work. 


    As the Senior Brand Manager you will play a key role in building affinity and consideration for the Esurance brand. You will help define and drive consistent expression of the Esurance brand across all consumer touchpoints, channels and teams – both within the marketing team, and across the product, customer experience, sales, service, and claims organizations – to ensure consistency in messaging, personality, look and feel for the brand across the customer journey. You will also work closely with the Strategy and Insights team to develop a deep understanding of the consumer target, and draw out consumer insights that can inform content strategy and key messaging for overall communications platforms.


    Job Responsibilities:

    • Lead development and maintenance of Esurance brand standards.
    • Define and deliver brand training and a brand guidance program to ensure awareness and adoption of Esurance brand standards by internal teams and through external partners.
    • Build strong relationships to drive alignment within a complex cross-functional team – both within the marketing team, and across the Product, Customer Experience, Sales, Service, and Claims organizations - to ensure consistency in messaging and personality at all touchpoints.
    • Partner within the Integrated Marketing Communications (IMC) team to develop and execute strategic communication roadmap to prioritize and manage execution of brand message integration through the customer journey.
    • Establish brand integration metrics and provide regular reporting on progress toward goals, proactively communicating results to marketing and senior leadership.
    • Partner cross-functionally within IMC to inform strategic message architecture based on deep working knowledge of customer needs through the decision journey.
    • Collaborate with Strategy & Innovation team to understand and leverage insights about core target consumers.
    • Understand and use analytics to inform optimization of website content, pulling learning into the briefing process and being the one to communicate this important information to design partners.
    • Write creative briefs for certain assets, building from cross-functional input, and brief the creative team on asset creation, including any learning based on results or past feedback.
    • Maintain close working relationship with creative agency partner and foster collaborative relationship between agency and Brand Creative and Content team.
    • Proactively monitor key brand touchpoints and identify opportunities for brand alignment improvement.
    • Liaison between IMC, web production and yield optimization teams to develop and implement message testing plans to optimize performance while maintaining brand alignment.
    • Research competitive landscape as it relates to brand communications and make recommendations as necessary.


    • Results-oriented strategic leader and creative problem solver
    • Ability to work independently and proactively
    • Customer-focused and driven by a passion to identify and solve customer pain points
    • Demonstrated ability to manage complex, cross-functional projects driving marketing goals
    • Detail-oriented with superior organizational and project management skills
    • Ability to work well under deadlines in a changing environment and perform tasks effectively and concurrently
    • Excellent verbal and written communication skills
    • Demonstrated ability to build and maintain excellent working relationships with vendors, agency partners and internal teams within a collaborative team-oriented environment
    • Strong analytical skills
    • Comfortable making public presentations and effectively interacting with all levels of the organization, including senior management and leadership
    • Extensive experience with Microsoft Office suite of applications


    Experience / Education:

    • Bachelor’s degree in marketing, communications, or a related field and/or equivalent education.
    • MBA preferred.
    • 8 or more years of experience in Marketing, Brand Management, or agency experience



    At Esurance, being committed to our employees is not just something we say, it’s something we do. Our benefits package is designed to help our associates stay healthy, meet their long-term financial goals, and balance the demands of work and personal life. Esurance rewards hard work, dedication, and creativity with competitive salaries and a generous bonus system. We are committed to our employees and we are dedicated to creating a diverse, positive, innovative and team-oriented work environment.

    Health & wellness

    • Medical, vision, and dental insurance
    • Life insurance (company-paid and supplemental)
    • Accidental death and dismemberment coverage
    • Wellness coaching and incentives
    • Group critical illness coverage
    • Accident indemnity and hospital indemnity plans
    • Group legal


    • 401(k) plan with annual matching contribution
    • Referral bonuses
    • Performance-rewarding bonus system
    • Tuition assistance program (up to $5,250 per year)
    • Health savings and flexible spending accounts
    • Commuter benefits

    Family & Community

    • Adoption assistance
    • Maternity leave
    • Buckle Up Baby program
    • Pet insurance discount
    • Charitable gift matching
    • Give Time, Get Time volunteer program
    • Employee Assistance Program

    Time off

    • Short-term disability
    • Long-term disability (employee-paid option)
    • Paid time off (holidays, vacation, personal choice days)


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