• Media Planner

    Location US-CA-San Francisco
    Job ID
    36670
  • Summary

    Esurance is looking for a Media Planner to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say- cooler. As part of a growing company that is focused on providing an outstanding customer experience, you’ll have the opportunity to expand your skills and discover your potential.

     

    If you’re looking for a career at a socially conscious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home. 

     

    Esurance combines the spunk of a startup company with the backing of Allstate (the largest publicly held personal lines insurer in the U.S.) to create a unique, energized, and exciting place to work. 

    Responsibilities

    As a Digital Media Planner at Esurance you will handle aspects of the media planning, implementation, strategy and tracking of media campaigns for TV, digital, radio, print and outdoor! Experience in all of these areas is not required - ideal candidate will have experience in TV and Digital! In this role, you will report to the Manager, Digital Media who is eager to find a talented media professional who wants to learn & grow within the media space. 

     

    What will you be doing day-to-day?

     

    • Plans and Executes Media Plans, including TV, Digital, Radio, Print and Outdoor
      • Collaborates with team to develop strategic plans and recommendations
      • Reviews findings from syndicated media research to identify areas of opportunity to enhance media plans
      • Maintains an understanding of business goals and marketing objectives, helping to translate into media objectives/strategies
      • Analyzes share of spend and share of voice data
      • Acts as lead in developing media buying specs
      • Reviews findings from marketing technology to determine necessary adjustments to media plan
      • Evaluates media recommendations, from partner selection to efficiency comparisons, and provide feedback to the media agency and internal team
      • Oversees added value media programs to ensure smooth execution
      • Leads in metric evaluation and optimization recommendations
      • Helps oversee and execute media testing plans
      • Oversees monthly pacing for media partners
      • Manages day to day operational responsibilities to move campaigns forward
      • Manages media coordinator role, helping them to build important skills, which are key to daily responsibilities

     

    • Monthly Budgets and Accruals
      • Maintains accurate budgets for all media elements
      • Develops spend summaries and monthly accrual for Accounting/Finance; ensure all invoices are reconciled and paid

     

    • Increases Industry and Media Knowledge
      • Keeps informed regarding current media industry trends and provide insight into relevance to the business
      • Seeks, investigates, and pursues innovative media opportunities

    Qualifications

    • Detail-oriented with strong organizational skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
    • Demonstrated ability to manage relationships with both internal and external customers
    • Demonstrated ability to work within a collaborative team oriented environment
    • Excellent communication skills both oral and written
    • Has worked across programmatic, video, social, native and mobile
    • Strong analytical skill set and ability to translate data to media performance
    • Demonstrated proficiency with Microsoft Office products (Excel, PowerPoint, and Word)
    • Demonstrated proficiency with media systems (including, but limited to DCM, MRI, Scarborough)

     

    Experience/Education:

    • Bachelor Degree or equivalent combination of education and experience
    • 2+ years of media experience at ad agency or in-house media department and in a team lead role.

     

    Benefits

    At Esurance, being committed to our employees is not just something we say, it’s something we do. Our benefits package is designed to help our associates stay healthy, meet their long-term financial goals, and balance the demands of work and personal life. Esurance rewards hard work, dedication, and creativity with competitive salaries and a generous bonus system. We are committed to our employees and we are dedicated to creating a diverse, positive, innovative and team-oriented work environment.

    Health & wellness

    • Medical, vision, and dental insurance
    • Life insurance (company-paid and supplemental)
    • Accidental death and dismemberment coverage
    • Wellness coaching and incentives
    • Group critical illness coverage
    • Accident indemnity and hospital indemnity plans
    • Group legal

    Savings

    • 401(k) plan with annual matching contribution
    • Referral bonuses
    • Performance-rewarding bonus system
    • Tuition assistance program (up to $5,250 per year)
    • Health savings and flexible spending accounts
    • Commuter benefits

    Family & Community

    • Adoption assistance
    • Maternity leave
    • Buckle Up Baby program
    • Pet insurance discount
    • Charitable gift matching
    • Give Time, Get Time volunteer program
    • Employee Assistance Program

    Time off

    • Short-term disability
    • Long-term disability (employee-paid option)
    • Paid time off (holidays, vacation, personal choice days)

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